• Beautiful photographs celebrating your story.

    Hi, I'm Alexa.  Pleased to meet you! Are you looking for non-traditional images for your family photography session, independent brand or wedding?  I can't wait to get to know you and create something together - honest, thoughtful, creative images that last for years to come.

    Based in Hitchin, Hertfordshire, I work all over the local area, London, Cambridgeshire and Bedfordshire as well as adventures around the UK and further afield.


Alexa Loy


Here's a little gallery of relaxed, connected, soulful wedding images.

Family Shoots

Honest, natural, intimate photo sessions for your family in Hertfordshire, London and beyond...


Brand & Business

We work together to create relaxed, meaningful imagery that represents you and your business.

  • heart My Latest Blog Posts


  • St Ives wedding photographer

    Humanist Wedding in St Ives

    Ceromony by the chapel on the Islands, portraits in the backstreets, flower crowns and a party at Porthmeor Studios. So much love for Cornwall!


    Hitchin family photographer-1

    Relaxed family photographs in Hitchin

     A relaxed family summer session in the garden capturing children at play.

  • Sketch London wedding-1Camden Town Hall wedding

    featuring the Hoxton Hotel Holborn, Kings Cross portraits & afternoon tea at Sketch London...